About LÙ CHÁN STUDIO

The Origin of Lù Chán Studio:

My first professional path after graduating from university was in web platform programming. During the rise of the Internet, I had already started blogging, mostly experimenting with different applications and using it as a space to publish my own short writings.

Over the years, I witnessed the rise and fall of blogs. When people began feeling visual and short-video fatigue from Facebook, TikTok, and Instagram, blogs quietly reclaimed a peaceful corner of the digital world.

The flourishing of online independent media and web magazines ushered in an era of awakening, giving ordinary people more space to share their voices. Of course, social media also has its darker sides such as cyberbullying, online scams, and the toxic behavior of keyboard warriors. Yet, at the same time, it has allowed many others to share and bring forth light, express human warmth, and record personal growth.

I felt there should be more creators producing positive content, so that people could find warmth and learning in the cold expanse of the Internet. That was how the idea of Lù Chán Studio came to be.

At first, I only wanted to share my love for art and reflections on life. But as my professional field evolved, I realized that diverse content allows like-minded friends to connect with different ideas on a single platform.
In particular, finance and personal money management are deeply intertwined with daily life. By piecing together different life perspectives — art, leisure, self-growth, and financial well-being — I hope people can see how good financial health enhances every aspect of life.

Ultimately, I wish to bring a bit of positivity to the online world through Lù Chán Studio.

The logo of Lù Chán Studio shows the head of a deer and a Chinese character Chán (潹）. Chán refers to the rippling or swirling water, confluence of streams, or water flowing together. This means that the water is active and giving life. The name of this studio comes from the vision of a deer living by the living water. The primary shapes of circle, triangle and square represent the basic building blocks for creativity and problem-solving. Why a deer? Deer is perceived as a beautiful, active and graceful creature, who is brave to take leaps of faith. These are qualities which I hope this studio embodies and radiate.

You might want to read about the editor who started this website.

鹿潹工作室的由来

我大学毕业后的第一项专业是网路平台编程。在网际网络崛起的时期，我就已经开始写部落格。当时多为尝试不同的应用程式，也当作发表自己小品的媒介。

一路下来，看到部落格的兴盛，也看到它的至暗时期。当大家开始对脸书、TIK TOK和IG产生视觉及短视频疲劳后，部落格则是默默地享有一片较宁静的天地。

网路自媒杂志片地开花开启了觉醒世代，也给了素人更多分享的空间。自媒体平台有其黑暗面：网路霸凌、网路诈骗和键盘网军令人感到不安，但同时，也有更多人在自媒体平台上展现人性的光明及分享人生成长的内容。我觉得，就是该有更多的人作出正向的内容，大家则可以在冰冷的网路世界互相取暖和学习，于是就有了建立鹿潹工作室的想法。

一开始，我只想分享对艺术的热爱和生活的想法，但随着工作专业的转换，我意识到多元的内容更能让志同道合的朋友们在单一平台上就可以接触不同的内容。尤其是金融和理财，更是和生活密切相关，我把不同的生活视角拼起来，大家在玩乐、欣赏艺术或探讨人生的时候，也能理解良好的财务如何帮助生活的各个方面。希望我能给网路世界也带来一些正能量。

鹿潹工作室的标志呈现了一只鹿的头部与汉字“潹”。
“潹”意指水的涟漪与流动、溪流的汇聚，象征着生命力的流动与滋养。
工作室的名字源于一只鹿栖息在有生命力的流水旁的意象。

标志中的圆形、三角形与方形，代表了创造力与解决问题的基本构成元素。

为什么是一只鹿？
鹿被视为一种优雅、灵动而充满美感的生物，它也象征着勇敢与信念的跃进。
这些正是我希望这个工作室所具备、并能向外散发的特质。

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